An interesting reexamination of business and start-up paradigms. Lots of contrarian ideas defending monopolies, outlining the perils of excessive diversification, and deconstructing pioneers of innovative technology.
In 3 sentences:
People should strive to create original things (move from 0 to 1) rather than replicate and improve working models (move from 1 to n).
The most important task in business is the carefully thought out creation of new value, which cannot be reduced to a formula.
Diversification and competition are overrated – focusing on a clearly defined, hard-to-replicate monopoly yields the best results.
Read it if:
You want a short, powerful read that makes direct and concise points.
You enjoy fresh, contrarian ideas that challenge conventions.
You like anecdotes in your business books.
Skip it if:
You prefer ideas that acknowledge nuance, exceptions, and counterexamples.
You want concrete evidence for concepts instead of stories.
You dislike books written in an egotistic tone.
Goodreads Rating: 4.17 / 5
Length: 195 pages
If you enjoyed this, check out:
The Lean Startup – Eric Ries