Zero to One // Peter Thiel

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An interesting reexamination of business and start-up paradigms. Lots of contrarian ideas defending monopolies, outlining the perils of excessive diversification, and deconstructing pioneers of innovative technology.


In 3 sentences:

People should strive to create original things (move from 0 to 1) rather than replicate and improve working models (move from 1 to n).

The most important task in business is the carefully thought out creation of new value, which cannot be reduced to a formula.

Diversification and competition are overrated – focusing on a clearly defined, hard-to-replicate monopoly yields the best results.


Read it if:

You want a short, powerful read that makes direct and concise points.

You enjoy fresh, contrarian ideas that challenge conventions.

You like anecdotes in your business books.


Skip it if:

You prefer ideas that acknowledge nuance, exceptions, and counterexamples.

You want concrete evidence for concepts instead of stories.

You dislike books written in an egotistic tone.


Goodreads Rating:  4.17 / 5

Length: 195 pages

Buy the book: Zero to One: Notes on Startups, or How to Build the Future


If you enjoyed this, check out:

The Lean Startup – Eric Ries

Antifragile – Nassim Nicholas Taleb

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